It’s the leading Swahili daily newspaper which target at the general public and cater for all age groups carrying a rich mix of news articles, features, analysis, photos, politics, economics, education, sports and entertainment and other issues
Nipashe has serious tailor-made contents that touch or suit different groups of our readers in the field of economy, education, politics and social. The paper plays its cardinal role of educating, informing, entertaining as well as abiding with the recent media function of helping the readers make informed decisions.
News wise, coverage targets national, regional and international news given wide coverage. We also have pull-outs on Politics, economy and various columns.
We are aiming mainly at the general public and swahili Speakers in particular, people of different education levels, ranges from corporates, politicians, students, workers, government Officials as well as the local communities in urban and rural areas. So, the paper has won hearts and confidence of the population.
Is a great pleasure that our Kiswahili Newspaper circulation is at 28,000 copies and our latest survey reveals that each copy is read by no less than ten people a day. This is very heartening as many eye for our Copies. No doubt, Nipashe with its regular Earth-shaking stories stands to be the most outspoken countrywide.
Other readers prefer calling it “Mwanga wa Jamii” the paper’s Slogan.
Nipashe is read all over the county across all regions of mainland and island (Zanzibar) and their respective districts, our distribution network is reliable timely and superb as we have well established office in Various regions manned by well trained Regional representatives.
Our competitive advantage:
Nipashe’s uniqueness is very outstanding as it is handled by professional and ethically trained journalists. Our niche product is publishing unquestionable factual content which enabled the publication to become a threat to long-timers and within a short time it grabbed the market.
This could be witnessed through sharp drop of sales by the old newspapers.
On the other hand we are committed to continue giving the public the best products within our capacity and we will continue to ensure our articles are well balanced and ethically treated.